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Nike Brings the ‘Perfect Neighborhood Store’ to Tokyo and Long Beach

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

After debuting its “Nike by Melrose” pilot store in 2018, Nike has announced the opening of two more “Nike Live” stores in Tokyo and Long Beach, Calif., designed from the ground up to leverage local purchasing data for a more intimate shopping experience. The sportswear brand studied the Melrose store for about a year and…

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