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Nike Brings the ‘Perfect Neighborhood Store’ to Tokyo and Long Beach

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

After debuting its “Nike by Melrose” pilot store in 2018, Nike has announced the opening of two more “Nike Live” stores in Tokyo and Long Beach, Calif., designed from the ground up to leverage local purchasing data for a more intimate shopping experience. The sportswear brand studied the Melrose store for about a year and…

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