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Nike Brings the ‘Perfect Neighborhood Store’ to Tokyo and Long Beach

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

After debuting its “Nike by Melrose” pilot store in 2018, Nike has announced the opening of two more “Nike Live” stores in Tokyo and Long Beach, Calif., designed from the ground up to leverage local purchasing data for a more intimate shopping experience. The sportswear brand studied the Melrose store for about a year and…

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