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Nike to Launch Maternity Line for Pregnant, Post-Partum Athletes

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

While Nike’s well-known slogan encourages athletes to push forward, its new maternity line urges moms to give themselves a break. Nike (M), the company’s first collection made specifically for pregnant and post-partum mothers, was designed with data in mind. The company’s product team looked at insights gleaned from more than 150,000 comparison scans of pregnant…

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