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Nike to Launch Maternity Line for Pregnant, Post-Partum Athletes

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

While Nike’s well-known slogan encourages athletes to push forward, its new maternity line urges moms to give themselves a break. Nike (M), the company’s first collection made specifically for pregnant and post-partum mothers, was designed with data in mind. The company’s product team looked at insights gleaned from more than 150,000 comparison scans of pregnant…

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