Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Nike: AI-Driven Product Launches Are Judged on the Wrong Metrics

Join Sourcing Journal on May 18 at 11 am ET to learn how Cotton USA Solutions helped Tata Textile Mills become more efficient and create a path toward continues improvement.

When retailers implement artificial intelligence (AI) to power merchandising decisions, many fall into the pit of killing a product too early because they focus too much on margin or revenue instead of looking at the right measurements that determine early product success. At the Ai4 Retail, Supply Chain and Marketing Summit, Elena Parfenti, director of…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!