Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Nike: AI-Driven Product Launches Are Judged on the Wrong Metrics

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

When retailers implement artificial intelligence (AI) to power merchandising decisions, many fall into the pit of killing a product too early because they focus too much on margin or revenue instead of looking at the right measurements that determine early product success. At the Ai4 Retail, Supply Chain and Marketing Summit, Elena Parfenti, director of…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands