Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Nike Pitches Yoga as Fitness Tool, Not Lifestyle, With New Line

Nike Inc. wants you to do yoga, but not at the expense of all those miles you run. The athletic-wear brand is releasing a new apparel collection created specifically for yoga, including its first ever men’s yoga line. Nike’s enlisting a group of professional athletes to push the yoga-specific T-shirts, shorts and leggings, which hits…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!