Nordstrom might have more Rack stores than full-line locations but the retailer still sees potential in high-priced luxury labels.
The Seattle-based department store operator said Tuesday it would expand Space, its in-store boutique, to four additional Nordstrom locations in Los Angeles, Nashville and Toronto—doubling the number of locations to eight since its launch last year.
“These cities are known for their amazing fashion and the people there have such a strong sense of individual style,” said Olivia Kim, vice president of creative projects, who spearheaded the concept and spent a decade working at Opening Ceremony. “We want to make a statement with our stores in these markets and identify them as destinations for fashion, style, art and culture. Our customers are really curious and educated about fashion, and part of our goal with Space is to create a platform to introduce our customers to this side of designer fashion—this place where the directional collections or up-and-comers have a place to live and grow.”
Featuring emerging and known designers such as Simone Rocha, Vetements, Comme des Garçons Collection and more, Space lives as a standalone boutique within Nordstrom’s designer department, housing cross-category collections of clothing, shoes, handbags, accessories, home goods and fragrance.
To celebrate the launch of Space in Toronto on Sept. 16, Kim and the creative projects team created a special capsule collection of exclusive ready-to-wear and accessory items from Canadian designers Brother Vellies, Steven Tai, Wwake and Vejas. This will only be sold in-store at Space in Vancouver and Toronto.
Time will tell if it can nudge Nordstrom back to growth. The retailer recently reported a 0.2% decline in total net sales to $3.59 billion in the second quarter, with a 1.2% decrease in same-store sales driven by a 6.5% drop in comps at its full-line stores.