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Nordstrom Boosts Tech Capabilities with BevyUp, MessageYes Acquisitions

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Nordstrom announced on Thursday that it’s getting in on the mergers and acquisitions game that has seen its peers quickly onboarding technology and capabilities it would have otherwise taken the company years to develop in house. The specialty department store chain said it has acquired BevyUp, a digital tool for employees, and MessageYes, which offers…

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