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Nordstrom’s Customers Are Skewing Younger. Here’s How it’s Retooling to Adapt.

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On Thursday, Nordstrom Inc. unveiled a new strategy keying into the digital momentum it has built throughout the Covid-19 pandemic. Branded “Closer to You,” the Nordstrom action plan is built on many of the pillars that have borne fruit in recent years, strengthening a focus on local, digital and off-price. At a virtual investor event…

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