Nordstrom is expanding its fleet of local service hubs with the addition of two new locations in the Los Angeles area.
On Tuesday, the Seattle-based department store chain announced that it would be opening Nordstrom Local stores in the SoCal towns of Newport Beach and Manhattan Beach. The Newport Beach store, opening Nov. 6, will span 1,193 square feet, while the 1,886 square-foot Manhattan Beach location will debut sometime in the coming months. The new doors represent the fourth and fifth Nordstrom Local locations in the Los Angeles area, following Melrose, Brentwood and Downtown Los Angeles.
New York City boasts the retailer’s two other Local storefronts, on the Upper East side and in the West Village.
At both new L.A. locations, Nordstrom customers will be able to pick up orders from Nordstrom.com, NordstromRack.com and Hautelook.com through contactless curbside pickup. They can also drop off returns from those online retail channels and others, like Trunk Club, which Nordstrom acquired in 2014.
The Nordstrom Local model revolves around offering easy access to in-person services like styling and alterations. Simple repairs like hemming, sleeve shortening and minor sizing adjustments can be done same-day on purchases from Nordstrom, other retailers or even a shopper’s own wardrobe. They can also drop off their unwanted duds to be donated to local non-profit groups.
“Opening Nordstrom Local service hubs in the Los Angeles area is part of the continuation of our market strategy in one of our largest markets to provide customers with greater access to merchandise selection and faster delivery while increasing convenience and connection through our services,” said Ken Worzel, chief operating officer at Nordstrom. “Nordstrom Local customers who engage with our services at a Local including curbside pick-up, returns, alterations and styling spend more than two-and-a-half times compared to other customers.”
It appears that the company is also looking to entice shoppers ahead of the holiday rush by touting its complimentary gift-wrapping services, combined with the omnichannel option of curbside pickup. Purchases from other stores can also be wrapped for an $8 fee.
The department store retailer also debuted new services for L.A.-area shoppers, including the ability to pick up purchases from Nordstrom.com, NordstromRack.com and HauteLook.com orders at any Nordstrom Rack store. Consumers can shop digitally across all brands and choose their preferred next-day pickup location when checking out online. Nordstrom has 14 stores in the L.A. area, along with 30 Nordstrom Rack locations.
And, in a bid to increase efficiency for holiday shoppers, Nordstrom will offer free, two-day home delivery to all card members beginning on Nov. 5.