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Nordstrom Widens Its Retail Reach with New Boden and Anthropologie Partnerships

Nordstrom has consistently ranked as consumers’ most favored department store for six years in a row, and the premium retailer is aiming to maintain its position by building solid relationships with other customer favorites.

Last week, U.K. fashion retailer Boden announced that the Seattle-based retail giant had reached across the pond for an exclusive partnership to carry Boden’s women’s collection in the U.S.

The collaboration with Boden, a collection with spring 2018 offerings that encompass British romanticism and careful attention to detail, made it to market on Nordstrom.com and in 20 Nordstrom brick-and-mortar stores late last month. The move makes Nordstrom Boden’s first U.S. retail partner, as the brand’s previous collections had only been sold to U.S. customers via catalog and from Bodenusa.com. It isn’t Nordstrom’s first foray with Boden, however, in 2009 the retailer began exclusively carrying Boden’s children line, Mini Boden.

“[Nordstrom has] a great retail presence across America and a customer base that really aligns with our brand,” Boden CEO Jill Easterbrook said. “Their customers have been shopping our children’s range, Mini Boden, at Nordstrom for years. We are happy to extend the offering to our women’s collection as well, offering new ways for the customer to shop Boden.”

On Monday, Nordstrom announced yet another new retail pairing, with its agreement to carry Anthropologie Home in stores.

The partnership will introduce more than 200 items from Anthropologie Home, including kitchen, dining and room decor goods, plus bed and bath textiles, to be sold on Nordstrom.com and in 15 Nordstrom full-line stores, including stores in New Jersey, Chicago and Atlanta, starting March 19.

Anthropologie Home at Nordstrom will feature a mix of classic and iconic pieces, new seasonal designs, and exclusive artist collaborations from 20 artists, including Massachusetts-based ceramicist Molly Hatch, U.K. painter Sally Muir and North Carolina’s Suite One Studio.

“Home is a category we continue to evolve. Being Anthropologie’s partner will allow us to introduce dynamic home product with a regular cadence,” said Gemma Lionello, Nordstrom’s executive VP and general merchandise manager. “We look forward to providing our customers with another way to shop one of their favorite home brands.”