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Nordstrom’s Q1 Was a Mixed Bag

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Nordstrom, in the midst of expanding its product "choice count" to 1.5 million items, announced the debut of the BP. + Wildfang collection, which is designed for women-identified customers that want to challenge gender norms.
Nordstrom, in the midst of expanding its product "choice count" to 1.5 million items, announced the debut of the BP. + Wildfang collection, which is designed for women-identifying customers who want to challenge gender norms.
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As Nordstrom hopes to rebound in 2021 on first-quarter net sales that jumped 44.2 percent to $2.9 billion, the department store is looking to an expanded product assortment to generate excitement. In a Nutshell: Sales at the retailer benefited from improving trends in categories such as occasion-oriented apparel, handbags, sunglasses and swimwear. Taken as a…

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