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Not Just a Label Touts New York-Made Goods at Waldorf Astoria Pop-Up

Not Just a Label

One hundred of New York City’s most notable emerging designers are slated to sell their wares at a pop-up store in the Waldorf Astoria hotel on Park Avenue.

London-based global sales network Not Just a Label (NJAL) on Friday launched its first-ever brick-and-mortar space, stocked with hundreds of pieces—spanning apparel, accessories and jewelry for men and women—that were produced in the five boroughs.

“For decades, New York City has functioned at the center of the fashion universe as an iconic source of talent, creativity and international influence. However, it is often easy for emerging designers to be forgotten,” Not Just a Label’s founder and CEO, Stefan Siegel, said. “Not Just a Label-Made in NY gives even the youngest New York designers an opportunity to realize the dream of showcasing their collections to this incredibly influential city.”

After more than 250 designer nominations and 1,000 product submissions, NJAL selected 100 local brands—including Chromat, Bliss Lau and Study NY—to participate in the temporary space. As part of the New York City Economic Development Corporation’s (NYCEDC) Made in NY initiative, backed by Mayor Bill de Blasio, more than 400 products will be available for sale and the shop is open through Dec. 13.

“Similar to our past efforts in destination cities around the world, the Not Just a Label-Made in NY project emphasizes New York City’s position as an industry leader where talent, creatives and innovative manufacturing challenge the value-chain in which we conceptualize fashion,” Siegel said. “The NYCEDC’s Made in NY program reflects the ethos of NJAL’s core mission in nurturing young talent and independent designers.”

The space will also host a series of open-to-the-public panel discussions and workshops at 6 p.m. each night from Dec. 7-10, led by the likes of People’s Revolution founder Kelly Cutrone, Matthew Burnett, co-founder of Maker’s Row, and the dean of the school of fashion at Parsons, Burak Cakmak. A selection of fashion films will screen from 5 p.m. each day, too.