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NPD: Spring Back-to-School Rush Shouldn’t ‘Cannibalize’ Traditional Season

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

While the traditional back-to-school shopping season takes place in late summer, 2021 has served up circumstances that break with the status quo. After a year spent learning mostly from home, students across the country began their return to physical classrooms this spring. According to NPD, that migration from dining room tables to desks lifted retail…

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