Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Oft-Ignored Gen X Could Be This Season’s Holiday Shopping Savior

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Black Friday will kick off the holiday season’s spending spree, and a surprising group plans to outspend all other consumers. According to the NPD Group’s 2019 Holiday Purchase Intentions Survey, released Monday, Gen X consumers ages 40-54 have major plans for their holiday dollars. According to the report, which surveyed 3,485 respondents, Gen X is most likely…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!