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Oft-Ignored Gen X Could Be This Season’s Holiday Shopping Savior

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Black Friday will kick off the holiday season’s spending spree, and a surprising group plans to outspend all other consumers. According to the NPD Group’s 2019 Holiday Purchase Intentions Survey, released Monday, Gen X consumers ages 40-54 have major plans for their holiday dollars. According to the report, which surveyed 3,485 respondents, Gen X is most likely…

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