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NPD: Sports Apparel Brands Must Go ‘Digital First’ and Double Down on Brand Equity

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

The challenges facing sports brands and retailers during the coronavirus pandemic are not insurmountable, according to the NPD Group, but overcoming them will require investment in more than just liquidity. NPD Group vice president and sports industry advisor Matt Powell recently tweeted out the market research firm’s latest sneaker sales statistics, revealing a 35 percent…

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