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NPD: Sports Apparel Brands Must Go ‘Digital First’ and Double Down on Brand Equity

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The challenges facing sports brands and retailers during the coronavirus pandemic are not insurmountable, according to the NPD Group, but overcoming them will require investment in more than just liquidity. NPD Group vice president and sports industry advisor Matt Powell recently tweeted out the market research firm’s latest sneaker sales statistics, revealing a 35 percent…

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