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If Women Are More Active, Why Aren’t They Buying More Activewear?

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Women are more active than ever but they’re not buying as much workout wear as their male counterparts. The market for U.S. women’s activewear remained flat in 2019, trailing the men’s active apparel sector for the third consecutive year, according to NPD Group’s consumer tracking service. Among men, activewear sales were up 2 percent over…

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