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If Women Are More Active, Why Aren’t They Buying More Activewear?

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Women are more active than ever but they’re not buying as much workout wear as their male counterparts. The market for U.S. women’s activewear remained flat in 2019, trailing the men’s active apparel sector for the third consecutive year, according to NPD Group’s consumer tracking service. Among men, activewear sales were up 2 percent over…

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