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If Women Are More Active, Why Aren’t They Buying More Activewear?

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Women are more active than ever but they’re not buying as much workout wear as their male counterparts. The market for U.S. women’s activewear remained flat in 2019, trailing the men’s active apparel sector for the third consecutive year, according to NPD Group’s consumer tracking service. Among men, activewear sales were up 2 percent over…

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