Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Activewear Isn’t Going Anywhere, so Brands Must Learn to ‘Fit in There’

Shoppers are going to shop and consumers are going to consume. Translation? Don’t expect people to use clothing the way it’s designed, said Marshal Cohen, chief industry analyst at market-research firm NPD Group. Speaking at the Fashion Institute of Technology in New York last week, Cohen raised the subject of activewear, a segment that currently…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!