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Activewear Isn’t Going Anywhere, so Brands Must Learn to ‘Fit in There’

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Shoppers are going to shop and consumers are going to consume. Translation? Don’t expect people to use clothing the way it’s designed, said Marshal Cohen, chief industry analyst at market-research firm NPD Group. Speaking at the Fashion Institute of Technology in New York last week, Cohen raised the subject of activewear, a segment that currently…

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