Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Aptos Exec Says Consumer Trust and Personalization Are Retail’s Top Challenges

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

As prevalent as digital interaction has become, some retailers are still struggling to get it right online. According to Nikki Baird, vice president of retail innovation for retail software firm Aptos, many retailers fundamentally misunderstand how consumers want to engage in the digital and social spheres. At NRF’s Big Show, Baird told Sourcing Journal she…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!