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Aptos Exec Says Consumer Trust and Personalization Are Retail’s Top Challenges

As prevalent as digital interaction has become, some retailers are still struggling to get it right online. According to Nikki Baird, vice president of retail innovation for retail software firm Aptos, many retailers fundamentally misunderstand how consumers want to engage in the digital and social spheres. At NRF’s Big Show, Baird told Sourcing Journal she…

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