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NRF: Almost All Shoppers Value Convenience More Than They Did Five Years Ago

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Retailers must continue to innovate when it comes to providing convenience to their consumers, a new study from the National Retail Federation (NRF) revealed. The organization’s Consumer View report, released Tuesday, gauged the behavior and consumption trends of 2,949 U.S. shoppers. Findings showed that 83 percent of consumers value convenient shopping experiences more than they…

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