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Strong Easter Spending Won’t Lift Apparel

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Easter Sunday has traditionally been an opportunity to show off spring fashion in saccharine pastels, but as the coronavirus pandemic continues, consumers are now focused on gifts and classic creature comforts like food and candy. Consumers plan to spend an average of $179.70 this Easter, the highest figure on record, the National Retail Federation (NRF)…

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