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NRF Study Finds Most Americans Seek Bargains, Regardless of Age or Income

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“Everybody loves a bargain” is an adage that seems to be holding true, with research released Thursday by the National Retail Federation suggesting nearly all U.S. consumers—regardless of age or income group—are value-conscious shoppers who regularly visit discount retailers. According to the NRF’s new Consumer View report, which surveyed more than 3,000 U.S. adults, 89 percent of consumers…

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