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How This DTC Brand Helps Women Find Their Best-Fitting Bra

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

A deluge of direct-to-consumer brands has descended upon the retail marketplace, and personalization appears to be their super power. Now there’s a new name to know beyond ThirdLove, Lively and Harper Wilde. For newly launched lingerie startup Nudea (meaning “new goddess”), the key to a woman’s heart is a perfectly fitted bra. The size-inclusive brand, which…

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