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How This DTC Brand Helps Women Find Their Best-Fitting Bra

Inditex, PVH, Deckers, Greats, Michael Kors & more on stage tomorrow. Don't miss Sourcing Summit NY.

A deluge of direct-to-consumer brands has descended upon the retail marketplace, and personalization appears to be their super power. Now there’s a new name to know beyond ThirdLove, Lively and Harper Wilde. For newly launched lingerie startup Nudea (meaning “new goddess”), the key to a woman’s heart is a perfectly fitted bra. The size-inclusive brand, which…

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