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NuDown’s New Outerwear Uses Air as Insulation

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

NuDown jacket

Outerwear brand NuDown recently debuted a collection of jackets and vests for men and women that uses air as insulation—an industry first that leverages the company’s customized air insulation system, NuTech.

With the help of a stowable, pocket-size hand pump, wearers can inflate the laminated air chambers in the garment to achieve personalized levels of warmth, as well as a snug fit. Pushing a release valve also offers immediate cooling.

Launched for Fall ’15, the collection provides a 40-degree temperature variation, which the company says allows the outerwear to easily transition from one season to the next, while packing for travel is a cinch because of how easily the garments compress.

There are two types of jackets available to men and women, the Mount Tallac and the Squaw Peak, as well as one vest called the Mount Whitney. All garments feature the company’s proprietary technology, NuTech, and YKK waterproof zippers.

The Mount Tallac is a waterproof and breathable stretch jacket with a Polartec Neoshell that features PrimaLoft Gold insulation in the sleeves, collar and hood, which is adjustable, removable and helmet compatible. The men’s style is priced at $800, while the women’s is $750.

Retailing for $650 for both, the Squaw Peak jacket has a 100 percent nylon shell with mechanical stretch and durable water repellent (DWR) with Polartec Powershield laminate insert panels featuring a micro grid fleece. Its additional features include a moisture-wicking, breathable and bamboo-charcoal mesh lining, as well as the same PrimaLoft Gold insulation as the Mount Tallac.

Meanwhile, the Mount Whitney Vest (SRP $450) is equipped with the same nylon shell and mesh lining as the Squaw Peak jacket but with PrimaLoft Gold insulation in the collar and Polartec Windpro insert panels.

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