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In Banner Year for DTC, Are Brands Really Fleeing Wholesale?

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The coronavirus crisis has prompted an undeniable evolution at retail. While brick-and-mortar businesses continue to languish under a new wave of restrictions that have hampered scores of stores, consumers are turning to the web in droves to complete their holiday shopping. But according to business-to-business e-commerce platform NuOrder, this year’s Covid-driven changes are merely an…

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