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McKinsey Has 3 Tips for Winning at Off Price

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Off-price retail is turning into a growth engine. Growth in the sector is seen outpacing full price five times in the back half of the decade, with digital fueling most of this trajectory, according to McKinsey’s “Mastering off-price fashion in an omnichannel world” report. Europe’s off-price-hungry consumer base grew the online portion of the sector…

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