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COVID Forced Omnichannel Into Overdrive—But Few Are Measuring it Right

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Retailers looking to their direct competitors for inspiration on delivering on expectations are falling behind—they must examine the experiences delivered across all industries if they have any shot of winning the hearts and minds of the consumer. Almost 80 percent of customers report having abandoned a purchase or switched merchants after a poor experience, according…

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