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How Retailers Are Looking to Skirt the High Price of Online Fulfillment

Retailers are grappling with an ever-pressing quandary: their growing online businesses’ notoriously bite the (brick-and-mortar) hand that feeds them. As a result, stores are scrambling for ways to offset the steep cost of e-commerce and shipping goods to demanding consumers ever more quickly. Fighting to get the profit model right in a bricks-and-clicks landscape, stores…

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