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Shoppers Expect ‘Same Caliber of Service’ Across Channels—But Retailers Aren’t Delivering, Oracle Says

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A new global consumer survey revealed retailers have plenty of work to do when it comes to matching their in-store and online experiences with consumer expectations. In “Setting the Bar: Global Customer Experience Trends 2019,” Oracle laid out the disconnect between consumer and retailer, surmising that consumer expectations and behaviors have diverged significantly from what…

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