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How Orvis Upsells 40 Percent of Reserve-in-Store Orders

Orvis might be America’s oldest mail-order business, but it’s moving into the future with omnichannel shopping features already generating robust incremental revenue. The retailer of hunting and fishing gear and apparel has been around since 1856 but today it’s catering to the modern consumer by leveraging e-commerce to nudge consumers into one of the 80…

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