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Dick’s Ramps Up Resale with Buyback Expansion

Out&Back Outdoor, an e-commerce platform that sells new and used outdoor and adventure gear, is expanding its partnership with Dick’s Sporting Goods to bring the marketplace to more in-person locations throughout the western U.S.

The two companies first partnered in April this year when Denver-based Out&Back Outdoor launched a pilot buyback program within two Dick’s Sporting Goods stores in Pittsburgh, Pa. and Lakewood, Col. and one Public Lands location in Cranberry, Pa.

Now, the resale program is coming to four more Dick’s Sporting Goods stores located in Torrance, Calif.; Santa Rosa, Calif.; Portland, Ore.; and Midvale, Utah.

Out&Back will accept trade-ins at each store in exchange for cash or gift cards.

Along with previously accepted items like outerwear, tents, backpacks and other soft goods, newly accepted categories include skis and snowboards from Burton, Atomic, Bent Metal, Blizzard Tecnica, Gnu, Nordica and more. The company does not accept safety gear or climbing gear.

As part of all gear buybacks, Out&Back and Dick’s will continue to donate 1 percent of the value of offers given to sellers to 1% For The Planet, a charitable non-profit funding diverse environmental organizations to protect the planet.

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Dick’s is making inroads into secondhand sales with news last month that it was expanding its partnership with new and used sporting goods online marketplace SidelineSwap to host a series of 50 new trade-in events in seven states through the end of the year. At these events, consumers can exchange their used sports gear and receive Dick’s gift cards to use towards their next purchase.

The expansion comes as Dick’s positions itself more as an outdoor seller with the September 2021 launch of Public Lands, which now has five stores. Outdoor players including REI and Patagonia have expanded their offerings in the used gear market in recent years, with REI launching its Used Gear trade-in program and Patagonia establishing its Worn Wear program, both of which are powered by re-commerce platform Trove.

According to recent data from online resale marketplace OfferUp, the re-commerce market has grown 15 percent over the past year alone, with resale growing twice as quickly as the broader retail segment in 2021. Overall, resale expected to hit $178 billion this, and reach $289 billion by 2027.

While Out&Back is helping Dick’s expand its resale ambition in stores, the company’s roots were strictly online prior to the partnership. Founded by Colorado native Barruch Ben-Zekry in 2019, the company curates items from online merchants and marketplaces, as well as individual sellers, to fill its catalog.

Backed by apparel conglomerate VF Corp., Out&Back aims to create a hassle-free environment for shoppers and sellers, introducing secondhand outdoor gear from popular brands like Patagonia, Marmot, The North Face, Arc’teryx. New brands introduced this year including Carhartt, Herschel Supply Co., Pendleton, Roxy, Spyder and more.

“We launched Out&Back because we knew there was an unmet need for reselling outdoor and adventure-based gear,” Ben-Zekry said in a statement when the initial partnership got off the ground in April. “When listening to our consumers’ needs, it became clear that an all-in-one platform inclusive of equipment and accessories was the obvious next step for us. Since launching in 2019, we’ve seen 43 percent growth in the softgoods category and predict through our partnership with Dick’s and Public Lands we will see equal demand for hardgoods in the outdoor and adventure space.”

Anyone can access the proprietary sell-back tool answer a few questions about their used gear. The company says that within “minutes,” the user will receive an instant offer that typically is between 10 percent and 30 percent of the product’s individual price. The tool is designed so that sellers can receive offers without the hassle of listing products individually or uploading photos of the gear.

Sellers are asked to submit the brand name, type of gear (pants, jacket, tent etc.), size and color, condition (tears, discoloration, missing parts, etc.), as well as an optional SKU number or item style name.

The company accepts items in a range of conditions, but the level of wear and tear may impact the resale value. Gear will not be accepted if it has any damage that inhibits the function of the item as originally intended.

As long as there are no discrepancies between the item and the description of its condition provided in the original sell-back submission, the user will receive payment within two-to-three business days of the product arriving at its facility. The company deposits the cash payment in the seller’s account, either via Venmo or PayPal.

Out&Back works with a team of specialized experts to clean, repair and refurbish the sold gear, before listing the products on its website.

For buyers, Out&Back offers a quality guarantee and 30-day returns. Products available for purchase on the platform have substantial discounts, sometimes surpassing 70 percent. For example, an Osprey Kestrel 48 backpack valued at $180 is offered on the marketplace for just $81, while a Patagonia men’s torrentshell jacket originally priced at $129 is sold for $53.