Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Outerwear Sales Change With the Wind, So Brands Must Plan Accordingly

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Forecasting can be one of the biggest challenges for retailers, especially as the apparel market is increasingly driven by media coverage and tech innovations. In the outerwear sector, there are bigger forces at play: year after year, the only thing that stays the same in outerwear is that sales are influenced by weather patterns. To…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!