If there’s any one certainty in the chaotic and changing world of retail, it’s that consumers are increasingly putting shareable experiences ahead of shopping.
Social media has been a proven driver of sales. A survey by Shopify last year found that nearly two-thirds of all social media visits to the company’s stores came from Facebook, while Pinterest reported that consumers redirected to a retailer’s e-commerce site from its platform were 10 percent more likely to make a purchase.
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