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Paco Underhill on Retail in 2016: “A Bunch of People Will Go Under”

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Paco Underhill

If there’s any one certainty in the chaotic and changing world of retail, it’s that consumers are increasingly putting shareable experiences ahead of shopping.

Social media has been a proven driver of sales. A survey by Shopify last year found that nearly two-thirds of all social media visits to the company’s stores came from Facebook, while Pinterest reported that consumers redirected to a retailer’s e-commerce site from its platform were 10 percent more likely to make a purchase.

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