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Paco Underhill on Retail in 2016: “A Bunch of People Will Go Under”

Paco Underhill

If there’s any one certainty in the chaotic and changing world of retail, it’s that consumers are increasingly putting shareable experiences ahead of shopping.

Social media has been a proven driver of sales. A survey by Shopify last year found that nearly two-thirds of all social media visits to the company’s stores came from Facebook, while Pinterest reported that consumers redirected to a retailer’s e-commerce site from its platform were 10 percent more likely to make a purchase.

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