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PacSun Rides Athleisure Wave With Active Category Launch

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

As consumers stay at home during the pandemic and prioritize comfort, the movement toward casual dressing and athleisure has accelerated. Companies like Kohl’s and Madewell have dived deeper into activewear with new private-label brands and collections. California lifestyle chain PacSun joined them in this shift Thursday with a new category “inspired by the importance of…

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