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PacSun Rides Athleisure Wave With Active Category Launch

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

As consumers stay at home during the pandemic and prioritize comfort, the movement toward casual dressing and athleisure has accelerated. Companies like Kohl’s and Madewell have dived deeper into activewear with new private-label brands and collections. California lifestyle chain PacSun joined them in this shift Thursday with a new category “inspired by the importance of…

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