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Gender-Free Fashion Stars in PacSun Campaign

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Less than a year after its debut, PacSun’s gender-free category is taking center stage in the California lifestyle chain’s Summer 2021 campaign. Chief brand officer Brie Olson said the company let the campaign’s young cast of influencers and models—including popular YouTuber Emma Chamberlain—choose their clothing and style themselves. “We curated and styled our own looks…

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