Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Pacsun’s New Brand Targets Gen Z Demand for ‘Fluid Fashion’

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Pacsun launched its first fully dedicated gender-neutral brand, Colour Range, on Wednesday. The debut arrives just one year after the youth retailer began selling its first gender-neutral items and months after it bowed  its own such styles. Today, the category contributes to more than one-quarter of its offering. Colour Range will help push that growth…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!