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Pacsun’s New Brand Targets Gen Z Demand for ‘Fluid Fashion’

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Pacsun launched its first fully dedicated gender-neutral brand, Colour Range, on Wednesday. The debut arrives just one year after the youth retailer began selling its first gender-neutral items and months after it bowed  its own such styles. Today, the category contributes to more than one-quarter of its offering. Colour Range will help push that growth…

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