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Pacsun Turns to First-Party Data as Third-Party Cookies Crumble

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

With consumer concerns over privacy mounting—in a survey of U.S. adults this spring, multinational advisory firm KPMG found 86 percent feel a growing concern about data privacy—support for third-party cookies is crumbling. The rollout of iOS 14.5 drove this home in April, with the single update giving all iPhone users the option to opt in…

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