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For Americans, Patagonia and Sears are Reputational Polar Opposites

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Patagonia is the most reputable apparel company in the United States. The least? Sears. That’s according to the latest Axios-Harris Poll 100, an annual ranking of 100 leading corporations based on a survey of nearly 43,000 Americans in a nationally representative sample. The poll, which has been taking the measure of businesses since 1999, tallies…

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