Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Bike Brand Peloton Breaks Into Apparel with Help From Athleta

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Peloton is attempting to move on from its recent advertising gaffe with a new activewear collaboration. The exercise equipment company (whose ad spawned a rash of Peloton Wife memes that stormed the internet on the cusp of Christmas) is teaming with activewear favorites on a new capsule collection. Gap Inc.’s women’s and men’s athletic apparel…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!