In hopes of taking the brand further and into more markets, Perry Ellis International entered into new license agreements with Multimoda Import Inc. & Comercio Excelente Norte Sur De DV, a distributor and retail fashion leader in Mexico and Latin America, for the Perry Ellis brand.
As part of the agreement, Perry Ellis will sell men’s and boy’s dress shirts, knit tops, woven tops, pants, sport jackets, shorts, jeans, swim trunks, vests and outerwear as a collection under the Perry Ellis brand to sportswear departments in select countries in Central and South America, the Caribbean and Mexico.
“We are delighted to expand our partnership with Multimoda Import, an excellent partner and well-known company throughout Mexico and Latin America,” Perry Ellis International chairman and CEO George Feldenkreis said. “This continued alliance will allow us to extend the reach of our global lifestyle brands.”
Multimoda Import is the official distributor in Mexico for PVH’s Van Heusen and Calvin Klein, and has become the largest group in Mexico distributing dress shirts and ties, also working with brands like Geoffrey Beene, Michael Kors, Chaps, Kenneth Cole, IZOD and DKNY.
“Multimoda is extremely excited about expanding our strategic alliance with PEI in Latin America and Mexico,” Multimoda Import president and CEO Budy Attie said. “The Perry Ellis brand is iconic and very well accepted in our markets due to its long history and ever-expanding presence with top retailers as well as a large number of Perry Ellis free-standing stores in the region. We are confident that the popularity of the brand will continue to grow during the coming years and that Perry Ellis will maintain its position as one of the fashion leaders in Latin America.”
In its preliminary fourth-quarter report, Perry Ellis International reported expected revenues of $214 million for the quarter and $900 million (up from $890 million the year prior) for the full fiscal year. The company will report its official Q4 and full year results Tuesday.