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In the Battle Against Amazon, it Pays to Personalize

Inditex, PVH, Deckers, Greats, Michael Kors & more on stage tomorrow. Don't miss Sourcing Summit NY.

For brands attempting to score in the age of digital commerce, personalization pays off—and the proof is in the data. According to marketing automation firm Sailthru, which released its third annual Retail Personalization Index on Tuesday, brands that offer multi-channel personalization benefit from higher consumer satisfaction, and are more likely to report a higher repeat…

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