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Pandemic Reins in Gen Z Spending, New Survey Says

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Gen Z may be the rising group of most influential consumers, but the coronavirus has dampened even their willingness to shop. A study released Wednesday by Piper Sandler, entitled “Taking Stock With Teens,” revealed that the generational cohort—which contributes $830 billion to U.S. retail sales annually—is reining in spending. The group has cut down on…

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