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Pandemic Reins in Gen Z Spending, New Survey Says

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

Gen Z may be the rising group of most influential consumers, but the coronavirus has dampened even their willingness to shop. A study released Wednesday by Piper Sandler, entitled “Taking Stock With Teens,” revealed that the generational cohort—which contributes $830 billion to U.S. retail sales annually—is reining in spending. The group has cut down on…

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