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Pandemic Reins in Gen Z Spending, New Survey Says

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Gen Z may be the rising group of most influential consumers, but the coronavirus has dampened even their willingness to shop. A study released Wednesday by Piper Sandler, entitled “Taking Stock With Teens,” revealed that the generational cohort—which contributes $830 billion to U.S. retail sales annually—is reining in spending. The group has cut down on…

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