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Why Retailers Must Seize the Post-Purchase Opportunity to Create a “Moment of Trust”

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Writing last August about the importance of the post-purchase experience, BRP Consulting SVP and practice lead Jeffrey Neville described retailers as creating a “moment of trust” when they regularly communicate order and shipping updates to consumers who would otherwise be left in the dark in the oft-ignored opportunity between purchase and package delivery. “Customers who…

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