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From Nordstrom to Nike, Brands Are Paying Attention to Plus-Size Shoppers

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Underserved. That’s one of the terms most often tossed around when talking about the plus-size market, which accounted for $21 billion in revenue as of 2016, or 10 percent of the total market. Depending on the source, data shows that the average U.S. woman is a size 14 or 16, and yet many fashion brands…

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