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Report: Pop-Ups Play an Integral Role in Retail Renaissance

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

With the rise of e-commerce, the brick-and-mortar landscape has changed—but merchants and shoppers still consider shopping at a physical location to be an important part of a brand experience. The use of temporary storefronts (otherwise known as pop-ups) has become an increasingly important element of brand strategy, according to a joint study released last week…

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