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Report: Pop-Ups Play an Integral Role in Retail Renaissance

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

With the rise of e-commerce, the brick-and-mortar landscape has changed—but merchants and shoppers still consider shopping at a physical location to be an important part of a brand experience. The use of temporary storefronts (otherwise known as pop-ups) has become an increasingly important element of brand strategy, according to a joint study released last week…

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