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Report: Pop-Ups Play an Integral Role in Retail Renaissance

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

With the rise of e-commerce, the brick-and-mortar landscape has changed—but merchants and shoppers still consider shopping at a physical location to be an important part of a brand experience. The use of temporary storefronts (otherwise known as pop-ups) has become an increasingly important element of brand strategy, according to a joint study released last week…

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