Pottery Barn Kids and Pottery Barn Teen expand their collaboration with fashion brand Lilly Pulitzer with new collections.
The collections introduce new product categories to the partnership including décor, textiles, sleepwear, backpacks, and water bottles in Lilly Pulitzer’s signature prints. Both brands have offered furnishings and bedding in the Lilly Pulitzer line since 2018.
“Our collaboration with Lilly Pulitzer is the result of coming together as brands who value incredible design with exceptional quality,” said Jennifer Kellor, president of Pottery Barn Kids and Pottery Barn Teen. “We are excited to offer new product categories in exclusive prints that bring a colorful interpretation of the Lilly lifestyle to the kids and teen home space.”
Drawing inspiration from Lilly Pulitzer’s signature palette of vibrant pinks, greens and blues, the new collections feature bright textiles, gear and décor. Some pieces in the new collection are crafted with materials such as GOTS-certified cotton and water-resistant polyester made from recycled water bottles. Prints from the first co-branded collection that originally appeared on bedding, including Slathouse Soiree and Mermaid Cove, are reimagined on backpacks and pajamas. The tropical Isla de Coco and Isle Butterfly prints appear on sheet sets and bedding for the first time.
“We are proud to partner once again with Pottery Barn Kids and Pottery Barn Teen—this collection is a celebration of sunny days, a happy home, and a dedication to making the world a brighter place,” said Michelle Kelly, CEO of Lilly Pulitzer. “The creativity expressed through the teams’ shared design vision is extraordinary—our Lilly prints, patterns, and custom colors are brought to life in beautiful new ways through the expanded and innovative offering.”
This collaboration isn’t the only fashion partnership for Pottery Barn Kids and Pottery Barn Teen. The brands also carry lines designed with bridal fashion designer Monique Lhuillier. And this announcement comes on the heels of Pottery Barn Kids’ recent launch of a branded line with Lego, a collab with Tracy Reese, and a collection with Black creatives.
New designs in the Lilly Pulitzer x Pottery Barn Kids and Lilly Pulitzer x Pottery Barn Teen are available in stores and on potterybarnkids.com/lillypulitzer and potterybarnteen.com/lillypulitzer.