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Hit With $211M First-Half Loss, Prada Sees ‘Recovery’ at Reopened Stores

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Prada S.p.A. said the 40 percent of its stores that closed between February and May heavily factored into a second-quarter loss, but strong online sales and local shoppers visiting reopened stores offer reasons for optimism. In a Nutshell: Prada said it reacted quickly with effective cost containment measures, including reorganizing production to adapt to the…

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