The 46-year-old chain—known as Penneys on its home turf—will take over 77,000 square feet across four floors of the city’s storied Burnham Building, a space once occupied by the Filene’s flagship.
A second stateside store will follow on November 30, at the King of Prussia Mall in Philadelphia, and the company expects to have a total of nine stores across the country by 2016, including locations in New York, New Jersey and Connecticut.
Based in Dublin and owned by Associated British Foods, Primark sells on-trend women’s, men’s and kids’ clothing, footwear and accessories, as well as home goods and bedding, at bargain-basement prices. It currently has 289 stores throughout Europe (44 in Ireland alone).
Seven of Primark’s planned U.S. locations will operate out of leased Sears stores.