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Primark Announces Opening Date for Boston Flagship

Irish fast-fashion retailer Primark is set to make its United States debut when it sails into Boston on September 10.

The 46-year-old chain—known as Penneys on its home turf—will take over 77,000 square feet across four floors of the city’s storied Burnham Building, a space once occupied by the Filene’s flagship.

A second stateside store will follow on November 30, at the King of Prussia Mall in Philadelphia, and the company expects to have a total of nine stores across the country by 2016, including locations in New York, New Jersey and Connecticut.

Based in Dublin and owned by Associated British Foods, Primark sells on-trend women’s, men’s and kids’ clothing, footwear and accessories, as well as home goods and bedding, at bargain-basement prices. It currently has 289 stores throughout Europe (44 in Ireland alone).

Seven of Primark’s planned U.S. locations will operate out of leased Sears stores.