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Primark Sees No Short-Term Coronavirus Impact—But Factory Delays Spell Trouble

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Apparel retailer Primark said Tuesday that it doesn’t foresee any short-term issues connected to the coronavirus outbreak in China, although delays to factory production could impact the fulfillment of current orders. Primark, owned by Associated British Foods plc, has a number of merchandise categories–including apparel–that are manufactured in China. “Primark sources a broad assortment of…

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