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Primark Sales Up 59% Ahead of Raising Prices

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

British fast-fashion chain Primark has no other choice but to charge more for some products. In a Nutshell: “Looking further ahead, inflationary pressures are such that we are unable to offset them all with cost savings, and so Primark will implement selective price increases across some of the autumn/winter stock,” George Weston, CEO of Primark parent…

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