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Primark Scores With ‘Snuddies’

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Primark’s autumn “snuddie” launch made waves at the fast-fashion chain’s home in Ireland and abroad, parent Associated British Foods said Tuesday. The clothing retailer has “capitalised on the continued trend for ‘comfort living’” with the debut of the cheekily named sweatshirt-meets-blanket-meets-hoodie, ABF CEO George Weston said. The fashion newbie, billed as “your new loungewear must-have,”…

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