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How Retailers are Balancing Private-Label Profits and Pitfalls

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Today the focus at retail is on achieving greater foot traffic and healthier margins, and increasingly retailers are relying on private label as the vehicle to help get them there. From grocery stores to department stores, retailers are putting more resources behind developing, launching and marketing their assortment of house brands. But just because the…

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